A Day’s March creative director Pelle Lundquist together with interior designer Daniel Braconier have designed the new store and are the ones behind the concept. Together with project management from Space In The Making, LSI has worked closely with all parties involved to reach the ultimate goal.
The existing store’s area of 70 sqm is growing significantly, to a full 350 sqm, by linking the basement premises under the existing store through a staircase in the opening of the floor.
In selected and critical parts of the interior, careful construction drawings have been produced and reconciled with the customer and project management on site in the room. We have developed and produced a shelf system entirely in solid oak together with the customer, where a lot of time has been spent on CNC machining for efficiency and precision in the execution.
The store consists of furnishings in light white-stained oak, tables in solid pine painted in different signature colors, marble, and selected stainless steel details. In some cases, existing furnishings have been chosen to be reused, for example a storage part in the upper floor that has been given new fronts in oak and a top plate of Carrera marble.